Migration
Shopify migrationwithout losing whatyou already built.
SEO equity, conversion rate, and data integrity, handled before launch, not fixed after.
Who this is for
Brands on Magento planning a move to Shopify.
- You're on Magento 1 or 2 and either support is ending or the platform is slowing you down.
- You've heard migration horror stories, SEO drops, conversion falls, data corruption, and need someone who's seen all of it.
- You want the storefront layer owned end to end, not handed off between design, dev, and QA.
- You care about what happens the month after launch, not just launch day.
Five things that break in most Magento migrations.
Data handled as a bulk export
Products, orders, customer records, metafields, each has edge cases. Rushing this leaves corrupted records and broken integrations that surface weeks after launch.
SEO equity gone overnight
Magento and Shopify use different URL structures. Without redirect mapping for every page and image, years of ranking disappear in days, and rarely come back fully.
Redesign removes what was working
Starting the UX from scratch means losing what converted well before. A migration is a chance to redesign, but only if it's based on actual drop-off data.
Conversion is nobody's job during the build
Teams focus on feature parity with the old store. Nobody asks where customers were dropping, or what was converting well, before a single component gets designed.
Launch ships.
Conversion drops the next week, and the team has already moved on.
Overall conversion is watched. Device, landing page, and checkout step often are not, so the leak sits in one slice for weeks.
What's included
Every phase, owned end to end.
No handoffs between design and development. No scoping gaps. Storefront work that covers the full stack, from redirect mapping to checkout UX.
Pre-migration audit
Phase 01- Current store's conversion drop-off analysis
- SEO inventory, every URL, every image, every redirect needed
- Data structure mapping (products, variants, metafields, orders)
- Risk register, what can break and how
Data migration
Phase 02- Products, variants, metafields, including edge cases
- Customer records and order history
- SEO metadata and structured data
- Verification before any storefront build begins
Storefront design and build
Phase 03- UX based on what the old store's data showed
- Homepage, PDP, cart, and checkout, the full journey
- Shopify theme development or headless, depending on requirements
- Performance, Core Web Vitals, mobile-first
Launch and post-launch
Phase 04- Redirect implementation and verification
- GA4 and conversion tracking setup
- Two-week post-launch monitoring
- Conversion baseline comparison: before vs after
What you get
What a migration looks like when it's done right.
SEO continuity protected at cutover
Every URL mapped and redirected before go-live. Rankings monitored for two weeks after.
Pre-launch conversion baseline, not a guess
UX decisions built from drop-off data, not guesswork or aesthetic preference.
Data checked before go-live
Every product, order, and customer record verified before the store goes live.
A Shopify store your team can run
Documentation, training, and handover so your team isn't dependent on the developer.
Related workMagento → Next.js headlessSAP Commerce Cloud backendEnterprise B2C headless migration
Frontend architect on a Magento-to-headless rebuild: Next.js storefront integrated with SAP Commerce Cloud, with SEO, redirects, and checkout continuity planned from the architecture stage.
View case studyNot ready to commit to a full migration? The storefront audit tells you exactly what's at risk before you start, SEO, conversion, data, UX. Delivered in 5 days for $1,200.
See the auditTell me about your migration.
Where you are, what platform you're on, what you're worried about. I'll tell you if it's a good fit and what the project would look like.
No pitch decks. Just a conversation.
Based in India (IST). Work async-first with EU, UK, Middle East, Australia and New Zealand teams.
Typical migration timeline: 8 to 16 weeks depending on store complexity.
Custom quote after a discovery conversation.