01
Discover
First impression and trust. If this is vague, they never browse.
Shopify storefronts
Shopify storefronts, new, headless, ormigrated off Magento.
I help brands design and build their storefront, whether they are moving to Shopify or already on it.
- 4 years
- Storefront experience
- Discover
- Browse
- Evaluate
- Cart
- Checkout
People drop off between stages.The storefront shapes how much friction they meet.
The storefront is arevenue event.Not a project milestone.
| What teams track | What customers feel |
|---|---|
| Tickets shipped | Can they still find things? |
| Feature list | Does checkout feel safe? |
| Sprint velocity | Did they come back? |
The storefront is these five stages.
02
Browse
Finding the thing. Category, search, collections. Where desire dies in grids.
03
Evaluate
The product page. Enough proof to want it, not a spec dump.
04
Cart
The pause before paying. Reassurance, not a junk drawer.
Checkout is where money leaves.
Friction here is the expensive leak.
05
The rest of the storefront exists so someone reaches this step able to finish. If they hesitate here, the work above did not hold.
Case studies
Enterprise B2B commerceSole frontend, then UI lead, on a legacy enterprise B2B platform. Built the storefront, credit checkout, and tracking for a new sales channel that needed adoption.$1M+Revenue10 to 15s → 1 to 2sLoad time
Enterprise headless, MagentoFrontend architect and UI/UX owner rebuilding a Magento B2C storefront in Next.js on a headless stack.Sole frontendRoleMagento → headlessMigrationServices
Migration from Magento to Shopify
Moving your storefront off a legacy platform without losing SEO rankings, checkout conversion, or your team's sanity mid-migration. Architecture, UX, and frontend execution for the switch to Shopify.
Shopify headless storefronts
Full frontend architecture on Shopify's headless stack, built for teams who want design control and speed without being locked into theme constraints.
Shopify storefronts, new or redesign
Building a new Shopify storefront from scratch, or redesigning an underperforming one. PDP, cart, and checkout UX built to convert, not just look good.